With products on kitchen counters across the nation, Hamilton Beach designs, markets, and distributes a multitude of small electric household appliances. Our portfolio includes blenders, slow cookers, coffeemakers, food processors, breakfast sandwich makers, rice cookers, irons, mixers, toasters, ice cream makers, electric knives, can openers, breadmakers, grills, countertop ovens, air purifiers, and more, sold under the Hamilton Beach®, Proctor-Silex®, Eclectrics® Collection, and TrueAir® brands. We also offer appliances licensed under General Electric and Melitta, and cater to bars, restaurants, and hotels with a commercial lineup of blenders, drink mixers, coffeemakers, toasters, irons, hair dryers, and other solutions for the hospitality and foodservice industry. Most Hamilton Beach products are sold through retailers and wholesale distributors in North America. With roots tracing back to 1904, Hamilton Beach is a subsidiary of diversified conglomerate NACCO Industries.
In 1904, L.H. Hamilton and Chester Beach both worked for U.S. Standard Electrical Works in Racine, Wisconsin. The business manufactured electrical devices and began to develop a line of motor operated products for household use. At the time, electric motors were only used in commercial applications. Chester Beach developed an innovative lightweight universal motor used for appliances in the home. The Hamilton Beach Manufacturing Company was founded in 1910 and began to produce universal motor driven appliances, including the now iconic Drink Mixer. Hamilton Beach’s product line expanded to include food mixers, juice extractors, fans, floor polishers, meat grinders, and even jewelers’ motors.
Meanwhile, in 1920, Proctor & Schwartz, Inc. was formed as the new name for Philadelphia Textile Machinery because of a shift towards other products such as thermostatically controlled irons and toasters. Around 1960, Proctor & Schwartz Electric became interested in the Silex Company, a manufacturer of coffeemakers and irons. The Proctor and Silex companies merged with great success to offer consumers a wide array of appliances. The company had many firsts like the silent toaster, iron with an attached cord, electric glass coffeemaker, and pop-up toaster.
In 1990, NACCO Industries, Inc. had the foresight to bring together two powerhouse appliance manufacturers – Hamilton Beach and Proctor-Silex to create the largest U.S. manufacturer of small kitchen appliances. Today, Hamilton Beach continues to grow with a progressive new image and continued dedication to serving consumers. Based in the suburbs of Richmond, Virginia, we currently employ 550 people globally and sell over 33 million appliances every year.
Hamilton Beach expanded internationally in 1995, and we continue to produce innovative, award-winning products for consumers in North America and beyond. Brazil, India, and China are the newest markets for Hamilton Beach products. An internal innovation team is devoted specifically to researching how consumers use products in their homes. This information is used to launch unique products that ultimately solve problems or address unmet consumer needs. Some of these include BrewStation® Dispensing Coffeemakers with no carafe, Stay or Go® slow cookers with clips to keep the contents from spilling, The Scoop® coffeemaker with a combined scoop and filter, Durathon® irons with ultra-durable soleplates, and Breakfast Sandwich Makers to let consumers make custom breakfast sandwiches at home.
Staying connected with consumers is a vital element of our company mission to provide innovative solutions to improve everyday living. We connect with consumers daily through our North Carolina call center and websites, as well as our social media channels: Facebook, Twitter, Instagram, YouTube, and Pinterest. Our Everyday Good Thinking® blog offers new recipe ideas from our Test Kitchen as well as product tips, guest bloggers, and giveaways. The Hamilton Beach websites offer e-commerce for products, parts, and accessories, FAQ, downloadable Use & Care guides, hundreds of recipes, and detailed information about all of our products.
We're proud that our product quality, wide variety of options, superior customer service, and brand name strength continue to earn us kudos with consumers. And we're committed to helping make your day a little easier, more creative, and flavorful through Good Thinking® applied to the style and function in all of our small electric appliances.
What makes Proctor Silex kitchen appliances simply better? Our high-quality, easy-to-use appliances give you exactly what’s essential, every time. No frills, no fuss, no guesswork, no surprises. Just what you need, when you need it.
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